Pham Thanh Luan

AI Marketing Leader

Thu Duc City, HCMC
+84 397 863 470
phamthanhluan109@gmail.com
linkedin.com/in/luan-pham-tb/

Professional Summary

Results-driven Marketing Leader with 8+ years of experience in Growth Marketing, E-commerce, and B2B Branding (including deep experience with FMCG clients). Proven track record of leveraging AI tools to automate content production, optimize performance, and significantly reduce operational costs. Strong expertise in building integrated digital marketing systems, data analytics dashboards (GA4, CRM), and executing large-scale multi-channel advertising campaigns (Meta, Google). Highly capable of driving business growth, analyzing funnels for CVR optimization, and leading high-performing cross-functional digital teams.

Core Skills & AI Integration

AI Application & Automation

Generative Engine Optimization (GEO), AI Content Creation (ChatGPT), Custom AI Tools, Automated Blogging, Zero-cost PR.

Data & Analytics

GA4, CRM Dashboards, Data Studio/Looker, Funnel Analysis, CVR Optimization, ROI Management.

Growth Marketing

Performance Ads (Meta, Google, TikTok), Advanced SEO, Multi-channel Campaign Optimization.

Leadership & Strategy

Team Management, SOP Development, UX/UI Optimization, Integrated Marketing Strategy, Creative Direction.

Professional Experience

Vexere | Online Travel Agency (E-commerce)

Head of Flight/Train Business Unit
Present

Lead the business unit with a focus on data-driven growth, achieving a 2x increase in ticket sales for the Flight/Train segment within 1 year.

  • AI & Digital Innovation: Pioneered the integration of AI in marketing operations. Implemented automated blogging and AI-driven PR article creation, achieving zero-cost PR production while maintaining brand voice.
  • Growth & SEO/GEO Mastery: Drove top 3 search rankings for key high-volume keywords ("vé tàu hỏa") within 1 year by applying SEO and Generative Engine Optimization (GEO). Generated over 10,000 organic hits via search engines and AI recommendations (Google AI Overviews, ChatGPT).
  • Performance Marketing & Traffic Expansion: Managed Performance Ads (Facebook, Google Ads) and optimized onsite (app/web) product displays based on data, resulting in a 2x growth in onsite traffic transferred from other business verticals.
  • Data-Driven Dashboards & CVR: Launched a comprehensive product monitoring dashboard to track funnel drop-rates mapping to the customer journey, channel effectiveness, and promotion ROI. Deeply analyzed CRM user data to increase product Conversion Rate (CVR) by 20% quarter-over-quarter.
  • Team Management & Operations: Built standard operating procedures (SOPs) for the marketing and Customer Service (CSKH) teams to ensure robust operations during peak holiday seasons. Recruited, trained, and managed the team effectively.

Talent Brand Vietnam | Employer Branding & Digital Agency

Creative Lead | Brand Manager | Growth Marketing Lead
2017 - 2023

Led integrated marketing and branding campaigns for high-profile clients across FMCG, Retail, and Tech industries, achieving a 100% success rate in meeting client objectives.

  • AI Tool Development: Conceived and launched ebCreator.com (an AI-powered content creator tool) resulting in a 200% increase in content production efficiency. Also developed prompt-helper.com to facilitate team and client communication with AI models.
  • Digital Advertising & Budget Optimization: Managed and optimized a highly effective digital advertising system that reduced ad unit costs by 30% while establishing Talent Brand as an industry leader.
  • Marketing Automation & CRM: Designed a fully integrated marketing system (website optimization, content distribution, CRM automation), increasing organic traffic by 40% and reducing lead acquisition costs by 20% year-over-year.
  • Integrated Campaigns: Orchestrated 30+ high-performing multi-channel campaigns (social media, paid digital, offline events) that attracted over 20,000 qualified users/candidates.
  • Data Analytics & Creative Direction: Utilized Google Analytics and Data Studio to track KPIs. Directed visual graphics and video production for over 100 projects, successfully aligning corporate brand identities with compelling storytelling.

TK 25 Inc. (gannha.com) | Online to Offline Platform

Business Owner
2021 - 2023
  • Conducted market research and analyzed user insights to identify pain points, generating over 3,000 users during the 2-month beta period.
  • Collaborated with cross-functional teams to launch and optimize features prioritizing candidate experience and journey streamlining.

Notable Achievements Direct Match for Asiafoods

  • AI Marketing Pioneer: Spearheaded the integration of AI-driven marketing workflows at Vexere (automated blogging, AI-PR pipelines) achieving zero-cost PR production, while concurrently developing custom AI prompt and content generation tools (ebCreator, prompt-helper), demonstrating a strong ability to harness AI for creative and budget efficiency.
  • Data Dashboards: Architected comprehensive data dashboards covering web analytics, CRM, and ad performance, bridging the gap between marketing metrics and Sales/Trade strategy.
  • E-commerce/FMCG Crossover: Deep hands-on experience driving direct sales (Vexere) combined with deep strategic branding logic for top FMCG corporate clients (Talent Brand).